Frequently
Asked Questions
Frequently
Asked
Questions
General information
General Information
Who is GoFresh?
GoFresh is a wholesale fresh products company founded in 1941 as Tulsa Fruit Company. Today, we're a third-generation family business that has grown into a comprehensive food distribution operation. We provide fresh produce, proteins, seafood, specialty items, dairy, bread, and more to foodservice businesses, schools, and retailers throughout Oklahoma, Arkansas, Southwest Missouri, and Southeast Kansas.
Where are your distribution centers located?
Our primary distribution center is located in Oklahoma City, with our Tulsa facility serving as a secondary center. We also operate a cross-dock facility in Little Rock. These strategic locations allow us to efficiently serve customers throughout our four-state service area while maintaining cold chain integrity and product freshness.
What types of businesses do you serve?
We proudly serve almost all foodservice and GPO customers, expanding our reach to almost every facet of foodservice, including:
- Fast casual to fine dining restaurants
- Hotels and catering companies
- Educational institutions from K-12 to colleges
- Healthcare facilities and senior living communities
- Retail grocers of all sizes
- Corporate dining facilities
- Government institutions
- Event venues
Products and Services
Products and Services
What products do you offer beyond fresh produce?
While we began as a produce company, we've expanded to offer comprehensive solutions:
- Fresh fruits and vegetables
- Premium proteins through Allen Brothers Meats
- Fresh seafood through Fortune Fish partnerships
- Specialty items through CW Chef's Warehouse including olive oils, charcuteries, cheeses, chocolates, and everything a chef could want
- Lloyd's Cuts fresh-cut produce
- Local dairy and eggs
- Fresh baked bread (never frozen)
- Gourmet pasta and specialty items
- Dry grocery goods
- Non-food items (cleaning supplies, disposables, gloves)
Do you offer organic and locally grown products?
Yes! We work closely with many local suppliers across our service area to bring their goods to market. We even assist them in becoming GAP Certified. For organic needs, we partner with California-based certified organic sources with deliveries twice weekly. Our staff can help you locate and price both local and organic options.
Who is Lloyd's Cuts?
Lloyd's Cuts is our in-house processing facility that produces fresh-cut fruits and vegetables. Built in 2017, this state-of-the-art facility allows us to serve some of the freshest quality pre-cut products in our region. We cut 6 days per week and can service school needs, retail programs, foodservice operations, wholesale orders, and custom production.
Do you have minimum order requirements?
Our ordering requirements are flexible and designed to accommodate businesses of all sizes. While some specialty items may have minimum quantity requirements, we generally don't impose large minimum orders like many broadline distributors. For specific information about minimums for your location, please contact your Sales Representative.
Ordering and Delivery
Apple of the Month Program
We believe everyone should experience the diverse world of apples beyond the standard varieties. Our Apple of the Month program introduces students to more exotic apple varieties without the exotic price, helping expand young palates and make healthy eating an adventure.
Below is an example of the variety rotation:
Red D
Gala
Braeburn
Cameo
Fuji
Jonagold
Pink Lady
Lady Alice
Jazz
Honey crisp
Gold D Or Granny Smith
Technology and Tools
Technology and Tools
What is the Peppers app?
The Peppers app is our innovative customer-facing technology platform launched as an all-in-one solution for communication, ordering, identifying, and requesting new items. The app also offers billing options directly in the app for paperless billing and direct payment.
How does your tracking system work?
Our enhanced tracking software gives us live minute-to-minute vehicle pings to monitor deliveries in real-time with expanded temperature monitoring and safety features. All route deviations are immediately reported to the sales support team, and updates are sent to keep customers informed until routes are back on schedule. We're implementing a "track our truck" feature between Q4 and Q1.
What types of reports can you provide?
Our analytics suite can generate almost any report imaginable to help with your operations, including:
- Monthly spend volume
- Sales analysis
- Order confirmations
- Custom financial reports
- Product usage trends
- Seasonal availability forecasts
Do you offer paperless billing?
Yes! At GoFresh we offer the ability to email statements and invoices through the Peppers app, saving paper as well as postage costs. Customers receive their statements quicker and have the ability to request copies sent to their email. We also offer ACH and credit card payment options to save time and money.
Partnerships and Programs
Partnerships and Programs
What is Pro*Act and how does it benefit me?
ProAct is one of the largest produce buying cooperatives in North America, with 73 distribution centers, 3.3 million square feet of warehouse space, nearly 2,000 freight trucks, and $2.8 billion in annual sales. As a ProAct member, we offer unmatched buying power, consistent quality and availability, comprehensive food safety programs, and sustainable sourcing initiatives.
What specialty partnerships do you offer?
We've formed strategic partnerships to provide broader solutions:
- Allen Brothers Meats: Premium protein solutions
- CW Chef's Warehouse: Specialty items including olive oils, charcuteries, cheeses, chocolates, and pastry chef specialties
- Fortune Fish: Expanded seafood options
- Frosty Acres: Broadline solutions with over 2,000 items
We offer specialty programs through these partnerships for proteins, seafood, and broadline items, and we're happy to discuss these with any partner to find the best solutions.
What is Greener Fields Together?
Greener Fields Together is a Pro*Act initiative we participate in that promotes locally sourced produce and helps local farms get their products from "Farm to Table." This program quantifies sustainability efforts with every partner, facilitates continuous improvement at every link, and creates a framework for conscious production and consumption.
What educational programs do you offer?
We engage in special programming that enables children to learn about and try various fresh fruits and vegetables. These include:
- Apple of the Month program (continues to be available)
- Farm to School partnerships
- Fresh Fruit and Vegetable Program (FFV)
- Educational farm visits and demonstrations
- Nutritional education resources
- Additional school opportunities through expanded partnerships with grower-shippers
What community initiatives are you involved in?
GoFresh proudly participates in local charities including Food on the Move, CureSearch, Susan G. Komen, and Chefs for the Cure. We've also expanded our community partnerships to include local food banks and indigenous tribal initiatives for helping get healthy food out into the communities, including box programs. We believe in making eating healthy fun by providing specialty items at their seasonal peak and offering product consulting to serve it creatively.
Food Safety and Quality
Food Safety and Quality
What food safety measures do you have in place?
Food safety is an ongoing commitment, not a trend. Our comprehensive programs include:
- Supplier food safety programs and third-party audits
- Authorized Supplier List (ASL)
- Regular third-party facility audits
- Comprehensive recall/crisis management program
- Cold chain management throughout storage and transportation
- Enhanced temperature monitoring systems in our delivery fleet
- A team led by a Director of Food Safety who holds a Master of Science in Food Technology and Science
How do you maintain cold chain integrity?
We utilize distinct cold-chain processes that are never broken until products arrive at your business:
- Temperature-controlled reefer trucks with enhanced monitoring systems
- Warehouse dock modifications ensuring consistent temperature
- Products stored in regulated temperature zones
- Fully enclosed refrigerated loading docks
- Enhanced temperature monitoring during transport with front and rear-facing cameras for safety
- Product-specific storage environments
Sustainability Initiatives
Sustainability Initiatives
What sustainability practices do you follow?
At GoFresh, environmental responsibility is a priority:
- Enhanced recycling initiatives for all cardboard boxes, pallets, and milk crates
- Composting organic waste from processing
- Energy-efficient LED lighting with automatic on/off capabilities (80% energy savings)
- DEF Fluid technology in our truck fleet to reduce emissions
- Paperless billing options through the Peppers app
- Local sourcing to reduce food miles
- Participation in Greener Fields Together sustainability program
What is DEF Fluid and how does it help the environment?
We've equipped all our trucks with DEF (Diesel Exhaust Fluid) apparatuses. The fluid is sprayed into the exhaust and combines with a catalyst to break down NOx (a harmful pollutant) into nitrogen and water, significantly reducing our fleet's environmental impact.
Employment and Opportunities
Employment and Opportunities
Do you offer tours of your facilities?
Yes, we invite customers and potential partners to tour our facilities. Our team can provide a comprehensive overview of our operations, food safety measures, and processing capabilities. We even offer educational visits that include a catered lunch. Contact your Sales Representative to schedule a tour.
Are you hiring?
As a growing company, we often have employment opportunities available. Working at GoFresh means joining a family-owned business with over 85 years of history and a commitment to both our employees and the communities we serve. For current openings, please visit our website or contact our human resources department.
Ready
for
a
Fresh
New Experience?
Delivering fresh produce is a standard you can rely on, but imagine receiving all your essentials in a single, seamless shipment. For over three generations, GoFresh has been celebrated for farm-fresh quality, and now we’ve expanded our offerings to bring even more vibrant, fresh products to meet your needs!