About Us
Our Story
Established in 1941 by founder Lloyd Johnson, GoFresh has been setting the standard for fresh product distribution across the heartland of America for over 85 years. What began as Tulsa Fruit Company has evolved into a comprehensive food distribution operation serving almost every facet of foodservice, from fast casual to fine dining, while maintaining our commitment to quality and service.
Mission
To deliver customers great quality products in the right amounts and on time.
Vision
Our values go back to our mission statement of delivering on time and in the right amounts with honesty and integrity.
Core Values
To continue to grow and meet market needs from our customer base through strategic partnerships to provide just-in-time specialty protein and seafood options that are fresh.
Executive Leadership
Gabe Johnson
Owner
Colby Johnson
Owner
Alex Stodghill
CEO
Our Reach
With our primary distribution center strategically located in Oklahoma City and supported by our Tulsa facility and Little Rock cross-dock operation, GoFresh provides fresh food and supplies to a wide region. Through our Pro*Act partnership, we access a network of 73 distribution centers, 3.3 million square feet of warehouse space, nearly 2,000 freight trucks, and $2.8 billion in annual sales.
We serve the following areas:
- Oklahoma
- Arkansas
- Southwest Missouri
- Southeast Kansas
Our Commitment to Community
Community Involvement
GoFresh proudly participates in local charities including Food on the Move, CureSearch, Susan G. Komen, Chefs for the Cure, local food banks, and indigenous tribal initiatives for healthy food distribution including box programs. We engage in special programming enabling children in our community to learn about and try a vast variety of fresh fruits and vegetables, making eating healthy fun.
Beyond charitable giving, we actively support local economic development through our partnerships with regional farmers and producers. We help local suppliers become GAP Certified, expanding their market reach and strengthening our agricultural communities.
Environmental Sustainability
At GoFresh, environmental responsibility is a priority:
Enhanced recycling initiatives for all cardboard boxes, pallets, and milk crates
Energy-efficient LED lighting with automatic on/off capabilities (80% energy savings)
DEF Fluid technology in our truck fleet to reduce emissions
Paperless billing options through our Peppers app
Local sourcing to reduce food miles
HUBZone Certification
GoFresh is a HUBZone certified company, supporting economic development in historically underutilized business zones throughout our service area. This certification demonstrates our commitment to strengthening underserved communities by providing employment opportunities and investing in local economies.
As a HUBZone certified business, we contribute to community growth and development while helping government agencies meet their small business contracting goals. Our certification reflects our ongoing dedication to supporting economic opportunity in the communities we serve, creating jobs and fostering business development in areas that need it most.
Our Culture
At GoFresh, we believe in building relationships that transcend transactional business, fostering lasting partnerships based on trust, mutual respect, and shared success. Our team, with decades of combined experience in food distribution, logistics, and customer service, contributes specialized knowledge in areas like supply chain optimization and quality assurance. We are committed to continuous improvement and innovation, enhancing service delivery and operational efficiency to meet our customers' evolving needs. This dedication extends to professional development, investment in technology, and adherence to industry best practices, ensuring we remain agile and responsive to market changes while upholding the highest standards of food safety and customer satisfaction.
Partnership
We've built our reputation on three fundamental principles that guide everything we do.
Quality
Consistent excellence in every product through rigorous supplier verification and food safety programs.
Service
Using technology, automation, responsible practices, and hard work to deliver exceptional customer experiences.
Variety
Offering an extensive selection through nationwide, regional, and local partnerships to meet every customer need.
Ready
for
a
Fresh
New Experience?
Delivering fresh produce is a standard you can rely on, but imagine receiving all your essentials in a single, seamless shipment. For over three generations, GoFresh has been celebrated for farm-fresh quality, and now we’ve expanded our offerings to bring even more vibrant, fresh products to meet your needs!