Our Technology
Innovative Solutions Powering Fresh Experiences
At GoFresh, technology isn’t just about efficiency—it’s about creating exceptional experiences at every point of contact. Since 1941, we’ve evolved from a local produce company into a technology-enabled fresh products leader. Our ongoing investment in advanced systems ensures uncompromising quality, transparency, and reliability across Oklahoma, Arkansas, Southwest Missouri, and Southeast Kansas.
Peppers Customer App
Our revolutionary Peppers App represents the future of foodservice communication and ordering. Designed around real customer needs, it offers seamless interaction and total control—from product selection to payment.
Through Peppers, customers can:
Communicate directly with our team in real time
Streamline ordering with intelligent item identification
Request new menu items and specialty products
Manage invoices, payments, and order confirmations digitally
Receive automatic order reminders and updates
Customize substitutions for out-of-stock items
Browse an image-rich, detailed product catalog
By integrating communication, billing, and fulfillment in one platform, the Peppers App transforms what used to be routine ordering into a connected, intelligent experience.
Coming Soon: Our “Track Our Truck” feature (launching between Q4 and Q1) will provide live delivery visibility, offering next-level transparency and confidence in every order.
Nourishing Young Minds with Fresh Possibilities
Technology powers everything we do, including how we connect with our customers. Our upgraded communication systems ensure that every question, order, and update receives immediate attention.
Our modern phone systems are now fully integrated with customer management tools, giving our inside sales team real-time insight and the ability to resolve issues quickly. With intelligent routing, high call quality, and full backup redundancy, communication remains clear and consistent no matter what.
At the same time, automated digital communication within the Peppers App anticipates customer needs—sending reminders, order confirmations, and product availability alerts automatically. Together, these systems make every GoFresh interaction fast, transparent, and personal.
Precision Routing & Real-Time Logistics
Getting fresh products to customers quickly and safely requires precision. Our advanced routing systems combine efficiency and reliability to ensure every delivery arrives exactly as expected.
We use state-of-the-art routing software that plans optimized service windows and delivery sequences for maximum efficiency, averaging three stops per hour with a 98% on-time rate. This technology preserves product integrity and keeps schedules predictable across our entire regional network.
Every vehicle in our fleet is connected to a real-time tracking system, offering minute-by-minute visibility from 4 a.m. to 8 p.m., Monday through Saturday.
- Automated alerts notify our team of any delays
- Proactive communication ensures customers are informed
- Continuous temperature monitoring safeguards the cold chain from warehouse to delivery
Together, these systems create a dependable logistics network designed for speed, consistency, and uncompromising quality.
Warehouse & Cold Chain Excellence
Our facilities are designed from the ground up to maintain maximum product freshness. The backbone of that effort is our Warehouse Management System (WMS), which oversees every stage of the process—from product rotation to final loading.
This intelligent system ensures:
Proper product rotation to extend shelf life
Optimal picking for efficient and accurate orders
Full visibility into inventory across our network
Quality control at every stage of the process
To protect product integrity, our Cold Chain Technology operates across every level of distribution. Distinct temperature zones are customized for different product categories, and temperature-controlled loading docks prevent cold chain breaks during transit. Continuous monitoring systems provide live data during both storage and transport, supported by energy-efficient, climate-controlled facilities designed specifically for fresh handling.
Smart Supply Chain Technology
Our technology doesn’t stop at the warehouse door—it extends into purchasing and supplier management as well.
GoFresh’s integrated procurement systems empower our team to make intelligent, data-driven decisions that keep stock levels healthy and prices stable.
Real-time market analysis tools, automated purchasing workflows, and direct supplier communication ensure we buy smarter and faster. By aligning purchasing technology with inventory management, we minimize waste, maintain optimal product rotation, and ensure you receive the freshest products possible.
Analytics, Reporting & Business Intelligence
At GoFresh, data is more than numbers — it’s a roadmap for smarter decisions. Our analytics and reporting tools give customers clear visibility into purchasing history, spending trends, and operational performance. With real-time data and proactive insights, we help businesses strengthen efficiency, stabilize costs, and plan with confidence.
Environmental Technology Initiatives
Our commitment to sustainability runs throughout our operations. By investing in smart systems and responsible technology, GoFresh continually reduces waste, lowers emissions, and improves overall efficiency. Every upgrade we make — from fleet systems to warehouse lighting — strengthens our mission to deliver fresh products with care for the planet.
Lloyd’s Cuts Processing Technology
Built in 2017, our Lloyd’s Cuts facility showcases the best in modern food processing. Outfitted with advanced cutting and production optimization systems, it’s designed for precision, consistency, and safety.
With full integration into our ordering and inventory systems, Lloyd’s Cuts allows us to customize processing for schools, retail, and foodservice operations while maintaining strict food safety standards. Continuous monitoring technology ensures consistent quality and production efficiency from start to finish.
How Our Technology Benefits You
At GoFresh, every system we invest in serves a single purpose—to make your business stronger.
Our innovations deliver:
Reliability
98% on-time delivery success so you can plan with confidence
Transparency
Real-time visibility for orders and deliveries
Freshness
Cold chain management that extends product life
Efficiency
Seamless ordering, communication, and account management
Customization
Systems that adapt to your specific needs
Intelligence
Data-driven insights for cost control and improvement
Safety
Continuous monitoring throughout our operations
Sustainability
Energy-efficient and environmentally responsible practices
Ready
for
a
Fresh
New Experience?
Delivering fresh produce is a standard you can rely on, but imagine receiving all your essentials in a single, seamless shipment. For over three generations, GoFresh has been celebrated for farm-fresh quality, and now we’ve expanded our offerings to bring even more vibrant, fresh products to meet your needs!