Retail
Elevating Your Produce Department with Exceptional Freshness
In today’s competitive retail environment, the produce department often defines how customers perceive a store. At GoFresh, we understand that success in retail depends on delivering consistent quality, appealing displays, and a freshness that keeps shoppers returning week after week. For more than 75 years, GoFresh has helped retailers across Oklahoma, Arkansas, Southwest Missouri, and Southeast Kansas turn produce departments into destinations that build customer loyalty and drive overall store performance.
Understanding Retail Challenges
Produce departments carry unique pressures. Retailers must balance labor costs, quality standards, and consumer expectations while staying ahead of competitors. Today’s shoppers expect abundance and variety — from everyday staples to local and organic favorites — and they notice when freshness slips.
GoFresh helps retailers meet these challenges head-on through tailored programs, dependable logistics, and a focus on freshness that lasts from the field to the display.
Custom Solutions for Retail Success
No two stores or shoppers are the same. That’s why GoFresh builds custom retail programs that fit your goals, your space, and your customers. Whether you’re elevating a fresh-cut program, sourcing locally, or expanding into organic and specialty items, we deliver a complete solution that makes your department stand out.
Premium Fresh-Cut Program: Lloyd’s Cuts
Our state-of-the-art processing facility, opened in 2017, delivers retail-ready fruits and vegetables that meet the highest standards of quality and shelf life.
Each order is cut fresh locally and shipped next-day, giving you vibrant, long-lasting displays that stand out. Retailers benefit from:
Consistent presentation with uniform cuts and packaging
Flexible packaging options for grab-and-go or bulk merchandising
Custom branding opportunities for private label programs
Seasonal and promotional mixes that enhance merchandising impact
Locally Grown Program
Consumers love knowing where their food comes from — and so do we. GoFresh partners directly with trusted growers throughout the region to ensure fresher arrivals and stronger community ties.
Our locally grown offerings provide:
Peak freshness from reduced travel time
Community connection through “Locally Grown” signage and farm stories
Unique seasonal crops that create buzz and differentiate your assortment
Sustainability benefits by supporting nearby farms and reducing food miles
By sourcing locally whenever possible, GoFresh helps retailers showcase authenticity and strengthen regional relationships.
Specialty and Organic Selection
The demand for specialty and organic produce continues to rise, and GoFresh ensures you never miss an opportunity to meet it. Through partnerships with certified organic farms and specialty importers, we provide:
Certified Organic products from California-based sources with twice-weekly availability
Exotic and specialty items from reliable, long-standing suppliers
Calendar-based seasonal programs to keep promotions fresh year-round
Education and product guides to help staff and shoppers explore new items
Whether your shoppers seek premium organic greens or niche international flavors, GoFresh connects you with the right products at the right time.
Operational and Merchandising Excellence
At GoFresh, we don’t just deliver produce — we deliver partnership. Every aspect of our operation is built to help retailers run more efficiently, maintain superior freshness, and present products that drive sales. From advanced logistics to in-store merchandising support, our goal is to make every part of your produce department perform at its best.
Our technology-driven systems ensure precision from warehouse to shelf. Real-time tracking, cold chain management, and a 98% on-time delivery rate protect quality and consistency every step of the way. Automated order reminders and proactive communication keep your inventory on schedule, preventing missed deliveries and empty displays.
Beyond logistics, GoFresh helps you bring your department to life. Our merchandising experts provide guidance on product placement, seasonal planning, and display techniques, while training and educational tools empower your team to engage customers with confidence.
Precision That Protects Freshness
Real-time tracking, cold chain management, and advanced warehouse systems maintain product quality and integrity through every step of delivery.
Reliability You Can Count On
A 98% on-time delivery rate, combined with proactive communication and automated order reminders, ensures you always have what you need, when you need it.
Planning That Drives Sales
From seasonal transitions to promotional campaigns, our team helps you create timely, data-driven merchandising strategies that capture attention and move product.
Expertise That Strengthens Teams
Ongoing training and educational resources equip your staff to handle produce confidently, answer customer questions, and maintain engaging displays.
Partnership That Builds Performance
We work as an extension of your team, providing both operational dependability and creative retail insight to keep your produce department thriving year-round.
Why Retailers Partner with GoFresh
Retailers choose GoFresh because we deliver more than produce — we deliver partnership. Our selection spans everything from everyday staples to organic specialties, backed by reliable service and visible quality differences that customers notice.
Longer shelf life, reduced shrink, and fresher presentation all translate into stronger sales and happier shoppers. With GoFresh, you get a single trusted source for the products, programs, and support that turn your produce section into a true destination.
Ready
for
a
Fresh
New Experience?
Delivering fresh produce is a standard you can rely on, but imagine receiving all your essentials in a single, seamless shipment. For over three generations, GoFresh has been celebrated for farm-fresh quality, and now we’ve expanded our offerings to bring even more vibrant, fresh products to meet your needs!